If you are waiting for a massive discount on the Sony A7 series full-frame mirrorless camera or searching for the best deal on Sony A7 IV in 2025, this is the best time to grab the deal. B&H Photo Video is currently offering a massive discount of $500 on the Sony A7 IV camera body, bringing it down to the lowest price ever for Sony A7 IV.
This sudden price cut raises a big question: Is Sony preparing to announce the Sony A7V camera, the next-generation upgrade to the A7 IV? In general, before a camera successor or next-gen mirrorless model is announced, retail stores and online stores put a huge discount on old camera models to clear stock and make space for new Sony full-frame camera releases.
Since there is no sales season going on, it looks completely weird when you see a major Sony camera discount in 2025 without any ongoing sales event. So this is a very clear indication that with this random price drop on the Sony A7 IV, Sony is about to replace its 3+ year-old Sony A7 IV camera, the Sony A7V is about to arrive. Canon EOS R6 Mark III also about to arrive, so Sony has to be quick with their move in the competitive full-frame mirrorless camera market.
The article “Sony A7V Launch Near? Massive $500 Discount on Sony A7 IV at B&H” was published at 12:24 pm, Tuesday, 22 April 2025 GMT. By thenewcamera.com Team. You can Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see moreSony Alpha Rumor
Fuji today announced the teaser offers the first digital half-frame camera—the X-Half. Let’s explore the images we have captured from the teaser, although it fails to reveal anything, even if we push the shadows to the limit.
The teaser, with the tagline “Half the Size, Twice the Story”, tells us that it’s a unique storytelling tool specifically made for storytellers a.k.a. content creators, with a very compact form factor.
Fujifilm X-Half
The Fuji X-Half is Fujifilm’s first digital camera which uses a kind of vertical sensor based on Kodak Ektar H35 and Pentax 17. Now this is a very unique product, and Fuji is known for always taking risks and announcing a very different sort of product, trying to find their own consumer base in a very unique way—and I really love these efforts.
Now we all know that photographers love Fuji cameras, but how much love will Fuji get from the content creator community? Only time will tell.
Take a look at the major Core specifications of Fujifilm’s upcoming camera:
Fuji X-Half Specificaton
Sensor: Rumored to feature a new 1-inch sensor—a first for Fujifilm X-series
Lens: Fixed focal length lens with f/2.4 aperture
Display: Vertical LCD screen ideal for diptych and social content
Viewfinder: Optical viewfinder for a true retro shooting experience
Controls: Manual dials including exposure compensation
Size: Compact dimensions (approx. 105.8mm x 64.3mm)
Build: Likely to be manufactured in China
Fujifilm X-Half Arrival Date
Fujifilm X-Half camera is expected to arrive in late May 2025.
Fujifilm X-Half Price
The price of the camera is expected to be somewhere around $999 – $1599.
What is the Fujifilm X-Half Camera?
Fuji X-Half is a compact camera with a 1-inch sensor, placed vertically so it creates content specifically for Shorts, TikTok, or Instagram. It will capture in the same way as the young generation of content creators shoot with their smartphone, meaning you don’t need to tilt your camera in a vertical direction. It will capture vertical images and videos simply by holding your camera in your hand. The camera is specifically designed for creative content creators and storytellers by Fujifilm.
The article was published at 11:13 am, Tuesday, 22 April 2025 GMT. By thenewcamera.com Team. You can follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, –> See More Fuji Rumors and Latest Camera News
In a recent interview with Go Tokura, the Chief Executive Officer of Canon Imaging Group, IR and RDE, once again addressed the same hot topic that Canon users are actually eagerly waiting for: when will Canon open their full-frame RF mount for third-party lens makers?
The Burning Question
During an interview with RDE (Red Dot Edition), the interviewer asked Mr. Tokura if the majority of Canon third-party lenses made by Sigma and Tamron—those who have official access for making the lenses—are only available for APS-C cameras, not for full-frame. So, when are the third-party lenses coming for the Canon RF full-frame mount?
“As in previous years, I’m afraid we can’t disclose details about our agreements with third-party manufacturers. However, as you’ve likely noticed, the range of third-party lenses continues to expand each year, though we don’t closely monitor which specific models are being released. I would suggest keeping an eye on what third-party manufacturers are introducing to the market. And I suspect we’ll be having this same conversation again next year. — Mr. Tokura “
So What Does It Mean for Canon RF Users?
As usual, Tokura is not revealing anything very specific—neither confirming nor denying any news or information related to the development or the announcement of Canon third-party full-frame lenses. So these are the points that you should consider as the summary of the interview:
A Pattern of Carefully Controlled Growth by Canon
Canon already has a bunch of Canon RF full-frame lenses. Now, in total, they have 50+ RF lenses for the full-frame mirrorless system cameras. Even some manual focus lenses are also available from third-party lens makers. But as usual, only licensed third-party lens makers are allowed to make, sell, and distribute Canon full-frame lenses—and none of them as of now have received any sort of approval from the brand. The talks are going on behind closed doors.
Will 2025 Be the Year?
Canon never denied the possibility of Canon’s full-frame third-party lenses. It means they are in the process of approval. Canon took a lot of time in approving APS-C RF mount lenses, so they are not slamming the doors shut—they are taking their time and very selectively opening it strategically based on the market requirement and their profit margin.
So, for Canon users, they have to wait. But I do have hope that in the year 2025, we will see at least two or three full-frame third-party lens announcements from Sigma and Tamron.
The article was published at 9:05 am, Tuesday, 22 April 2025 GMT. By thenewcamera.com Team. You can Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see more live news + Canon rumors 24X7
TAMRON Announces Development of All-In-One Zoom Lens For Nikon Z Mount and CANON RF Mount 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) One Lens That Covers Wide-Angle To Ultra-Telephoto-and Everything In Between!
Tamron 18-300mm APS-C Lens for Canon RF and Nikon Z Mount Announced
April 22, 2025, Commack, NY – Tamron announces the development of all-in-one zoom lens, 18-300mm F/3.5-6.3 Di III-A[1] VC VXD (Model B061), for Nikon Z mount and CANON RF mount APS-C mirrorless cameras. Release date and pricing will be announced at a later date.
The 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) is an all-in-one zoom lens for APS-C mirrorless cameras. It was the world’s first[2] lens to achieve a zoom ratio of 16.6x when it was released in 2021 for Sony E mount and FUJIFILM X mount. And now, it is being released for Nikon Z and CANON RF mounts.
[1] Di III-A: For APS-C format mirrorless interchangeable-lens cameras
[2] Among interchangeable zoom lenses for APS-C mirrorless cameras (As of July 2021: TAMRON)
The 16.6X zoom range lets you enjoy taking photos from wide-angle to ultra-telephoto without having to change lenses. With its 18mm wide to 300mm ultra-telephoto reach (450mm plus full-frame equivalent on crop sensor cameras)[3], it’s ideal for a wide range of scenes, including landscapes, snapshots, portraits, animals, and sports. What’s more, thanks to its compact design, you can easily take it with you on vacation, backpacking, and hikes. The MOD (Minimum Object Distance) is 5.9” (0.15m) at its wide-angle end, and the maximum magnification ratio is 1:2, making it possible to capture impressive images that bring out the power and detail of the subject. In addition, it is equipped with the high-speed, high-precision linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) and TAMRON’s original VC (Vibration Compensation) image stabilization mechanism, supporting comfortable and stable shooting. This all-in-one zoom lens makes photography more fun because you can use it in an unlimited number of situations. It’s so versatile, it will inspire you to push your creativity further and further.
Product Features
Landscape, snapshots, portraits, animals, birds – an all-in-one zoom lens for all kinds of photography
Best-in-class autofocus, VXD that’s fast and precise, great for bird and animal photography
Maximum magnification ratio is 1:2, amazing for an all-in-one zoom lens
Uncompromising optical performance throughout the entire zoom range
TAMRON’s proprietary VC supports telephoto and low-light shooting
AF/MF switch and VC ON/OFF switch for Canon RF mount
Specifications, appearance, functionality, etc. are subject to change without prior notice.
This product is developed, manufactured, and sold under the license agreement with Nikon Corporation.
This product is developed, manufactured, and sold under license from Canon Inc
The article “Tamron 18-300mm APS-C Lens for Canon RF and Nikon Z Mount Announced” was first published on thenecamera.com website, at 7:41 am, Tuesday, 22 April 2025, by the new camera team Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM,
The Sony A1 Mark II camera teardown surfaced; folks at Kolari did the teardown. The A1 Mk II has very complex construction and there so many screws and even two of them are hidden in handgrip and hard to find, I was thinking even how these guys recalibrate everything together once the teardown is done
Aaccording to our lead camera technician. It was largely similar to its predecessor . Subtle changes in the A1 II include extra screws and relocation of some components to accommodate the camera body redesigns. – team Kolari
Kolari Vision generally creates IR cameras by modifying them from the roots., As you can see, they are peeling off multiple layers of circuit like a pro after a deep unboxing they have found that the camera is almost similar to its predecessor, construction-wise.
The article “Sony A1 II Teardown” was first published on thenecamera.com website, at 6:38 am,Tuesday, 22 April 2025, by the new camera team Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see moreSony Alpha Rumor
Sony has registered a new model codeWW934774 in Shanghai Suoguang, China, as we now know most of the A7 series cameras / full-frame models have now shifted to Thailand. And now, mainly Sony is manufacturing the ZV series APS-C and Compacts in China. So, with the registration of Model Code WW934774, we can expect either a ZV series model update or a Compact Camera announcement like the Sony ZV-1 III. (Sony ZV-1 II was announced on May 23, 2023, now approximately 2 years old and is due for an update based on the compact camera refresh cycle)
Previous registration Full information – WW277226 (registered in Indonesia, manufactured in Thailand, possibly the Sony A7V or another E-mount camera) Sony registered a New Camera WW277226
The article “Breaking News: Sony Registered one More Camera – Model Code WW934774” was first published on thenecamera.com website, at 3:41 pm Monday, 21 April 2025, by the new camera team Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see moreSony Alpha Rumor
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